Lesson 6 - Presell your course
Lesson 6: To Do
For this lesson, let's go through a PCI's first case study that goes all the way from 0 to 1,000 subscribers and presell over $6,000.
After you're done with the video, you will have everything you need to do the same including how to:
1. Create a compelling course offer.
2. Psychology and strategy on how to launch over email - click here for a recent blog post on launch emails.
3. Best practices on your course page.
Plus the added confidence and data to show you, this stuff WORKS.
Next, I'd love to hear from you. This step is NOT easy. Do you have a question about doing a presale? Drop a comment in the discussion I'll get back to you as soon as I can.
Lesson 6: Background
As soon as someone brings up sales, there's a percentage of people who immediately tense up.
Yes, when you creating an online course, it didn't mean you can avoid selling.
Selling isn't a bad word, it's something we do everyday whether we know it or not.
And given you've done the work to offer valuable content for free, you should be confident you can provide a solution that the market desperately needs.
If you're still nervous, it's probably your own psychology that's stopping you. If you don't sell your solution, what happens the people who don't learn what you know?
Get my point?
Now, to actually put together the this type of site, you'll want to structure and communicate your offer. If you haven't already go trough the Profitable Course Idea worksheet to come up with your offer:
Now it's time to take the modules you'd like to include in your course and package them up.
A structure I like to see is shown below. We'll also walk through it in the video:
Headline: This is the name of your course and should communicate ideally what your course is and who it's for. An example could be "Become a Photography Pro"
Subheadline: The subheadline goes into a little more detail about your value proposition. You could for example say: "Learn to Create Your Own $1,000 a Month Photography Business on the Side"
Presale call to action: Change the "Enroll now" button to "Get the Presale" to make sure folks know it's a presale.
Social Proof: Social proof is some form of outside approval to help built trust. This could come in the form of student testimonials, or it could just be your own story behind how you struggled and overcame a challenge that resulted in this course. Add as much of this as you can.
Summary: Give a paragraph background on the course, why you are teaching it and who it's designed for. All easy stuff, given that you've done the research.
Offer: This is the fun part. Now it's time to take the 3-8 modules together an set a value to each of them as well as include bonuses. It can look like this:
Module 1: The most important affects you can create with a DSLR ($49 value)
Module 2: How to create a professional photography website that sells ($49 value)
Module 3: How to get your first clients and grow your photography business to $1,000 a month on the side ($99 value)
Bonus: Cheatsheet to all the equipment and resources you need to purchase a DSLR ($9 value)
Bonus: Discount to Smugmug.com ($100 value)
Although the course could sell for over $397, we're offering this course for 50% off during the presale.
Include a 30-day money-back guarantee (this message is included out of the box in Fedora).
Create a tiered pricing structure with a higher and lower pricing tier. One easy way to do this is offering a few hours of one-on-one Skype coaching at the higher tier. This can be a great way to get feedback on your content at this initial stage if someone pays for it.
And now it's your turn to report results. You can do it below!
Otherwise, I'd love to get your feedback so far on the course. Have I answered all of your burning questions? What's the #1 challenge you're struggling with right now with your course? Send me a note to [email protected] with any feedback.